Isotonix

An apple a day keeps the doctor away, or so the saying goes. And according to consumer watchdog Phil Lempert, the fruit deserves a lofty title to reflect its standing in society.

Lempert, CEO of Supermarketguru.com and The Lempert Report, believes that the science behind apples makes their health marketability superior to that of highly-touted fruits such as blueberries, cranberries and pomegranates.

“Apples are rich in nutrients, especially fiber, are fat, sodium and cholesterol free, and contain a variety of phytonturients, including antioxidants, that play a role in the prevention of disease.”

Lempert touts the apple’s high oxygen radical absorbance capacity (ORAC) levels and the fruit’s relative cost as arguments for its inclusion as a superfruit.

Could apples be the new superfruit?

Besides science, Lempert also has public opinion on his side. According to a survey of shoppers, nine out of 10 consider apples “a regular part of their healthy diet.” The survey also found a majority of shoppers polled consider apples an “anytime food for both adults and children,” as well as one of the “most healthful” fruits available. Per Lempert:

The magnitude of their response reflects their desire to eat healthfully—and the ability of apples to help them do that because of their nutritional makeup, portability, affordability and accessibility.

So what do you think about apples being the next super fruit?

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